The 3rd Challenge – Ballet Chicago
The Ross Chicago AMAP Non-profit Initiative: Creating Deep, Positive Change in our Community
In April 2011, Ross started its 3rdAMAP initiative with Ballet Chicago. Ballet Chicago (BC) is a leading, international non-profit ballet school that trains and performs in the Ballanchine style. Five months later in September, the Ross AMAP team created the foundation for a Strategy Plan. Team member, Manisha Singh (EMBA2004), worked for the next few months to help them finish and get board approval for a five-year plan.

The Ross AMAP Team: (left to right) Marianne Hewitt – Project Manager; Patricia Blair - School Director, Ballet Chicago; Bob Bondlow – Operations Mgr, Ballet Chicago; Nathanael Hall – Strategy Associate; Manisha Singh – Strategy Consultant, EMBA2004. Not pictured:Hugh Jedwill – Account Director, MBA2004; Nicole Lusignon, Community Mgr, MBA2009.
In April 2011, Ross started its 3rd AMAP initiative with Ballet Chicago. Ballet Chicago (BC) is a leading, international non-profit ballet school that trains and performs in the Ballanchine style. Five months later in September, the Ross AMAP team created the foundation for a Strategy Plan. Team member, Manisha Singh (EMBA2004), worked for the next few months to help them finish and get board approval for a five-year plan.
Timing of the Strategic Plan was critical for BC. They had grown to a $1 million organization but were operating on the same principles for over ten years. In their words:
“The growth that has occurred in the past year places Ballet Chicago on the cusp of a higher tier of performing arts organizations in metropolitan Chicago. With a budget of over $1,000,000 for FY2011, the organization has entered into a different category of fundraising and is now competing with larger arts organizations for the same funding dollars.”
It was clear that they could benefit from a team of Ross Chicago alums. The team formed in partnership with the Taproot Foundation, a nonprofit organization that makes business talent available to organizations working to improve society. In addition, Ross Alums felt a special bond to BC, as they truly build people’s character and leadership through an empowering educational experience. In the words of Patricia Blair, School Director:
“…we want children who can go into the world with the utmost faith in themselves, with kindness and care for other people, with knowing how to be a team player and pitch in and be one of those that walks into the room and makes it better just by their being there.”


